Selena Gomez puts on a leggy display in a strapless blush pink mini dress as she leads the stars at the Hollywood Beauty Awards

She is fresh off of releasing her latest album and announcing her new cosmetic line, both titled: Rare.

Look at her now: Selena Gomez put on a leggy display in an elegant blush pink strapless mini dress as she headed to the Hollywood Beauty Awards in Los Angeles on Thursday

And Selena Gomez was the picture of elegance in a chic blush pink mini dress as she led a slew of stars at the Hollywood Beauty Awards at The Taglyan Complex in Los Angeles on Thursday.

The actress turned singer, 27, was in high spirits as she posed with a group of pals before heading inside the venue for an evening of partying.

Look at her now: Selena Gomez put on a leggy display in an elegant blush pink strapless mini dress as she headed to the Hollywood Beauty Awards in Los Angeles on Thursday

Dance again: The singer rocked a sophisticated look in the off the shoulder dress with sleeves that resembled a cape

Selena rocked the simplistic look in the off the shoulder dress with sleeves that resembled a cape.

She paired the look with sky high silver heels and some rings on her fingers.

Selena wore her hair up in an effortless updo and rocked a gorgeous-colored crimson red lipstick that could quite possibly be from her upcoming new line.

Dance again: The singer rocked a sophisticated look in the off the shoulder dress with sleeves that resembled a cape

Fun! Selena posed with Hung Vanngo and Marissa Marino before heading inside to the event which celebrated the best and brightest in the beauty industry

Fun! Selena posed with Hung Vanngo and Marissa Marino before heading inside to the event which celebrated the best and brightest in the beauty industry

Earlier this week, the Love You Like a Love Song singer shocked her fans when she revealed she has been quietly working on a beauty line.

‘Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,’ she said in the clip announcing the project.

A sweeter place: Kate Young, Hung, Selena and Marissa squeezed together for a couple more shots

‘I think Rare Beauty can be more than a beauty brand,’ Gomez went on. ‘I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you, it’s about how you see yourself.’ 

A sweeter place: Kate Young, Hung, Selena and Marissa squeezed together for a couple more shots

The spotlight: All eyes were on Selena during the event as she put on a leggy display in the flirty pink dress

Pockets?! The dress got a bit better after discovering it had pockets

The spotlight: All eyes were on Selena during the event as she put on a leggy display in the flirty pink dress

With Rare set to soar into Sephora store’s everywhere this summer this will be the first major move for the star outside of singing and acting since her recent collaborations with Coach and Puma.

Back in 2019, producer filed for a trademark for cosmetics which can also include skincare, fragrances, cleansers, all beauty products, and more.

The brand’s new Instagram page already has over one million followers.

Chatting away! She appeared to be having a blast as she mingled with guests at the event

Chatting away! She appeared to be having a blast as she mingled with guests at the event

Miss independent: Kelly Clarkson also turned heads while arriving to the Beauty Awards

Fab! Tichina Arnold proved she knew how to work a carpet in colourful printed co-ords teamed with brown suede heels

Lovely: Morgan Fairchild looked as lovely as ever in a purple silk printed blazer while making an appearance

Love birds: Tommy and Shelby Chong made it a date night as they arrived for the Beauty Awards together

Behind the scenes: Selena recently gave fans an inside look at the making of Rare Beauty

Trying it out: She is seen trying on products as she inches towards her summer launch

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