Scarlett Johansson becomes latest victim of alleged deepfake advert

Scarlett Johansson has become the latest high-profile victim of a seemingly unauthorised deepfake advert.

A version of the Marvel actress created using artificial intelligence (AI) reportedly appeared in an online promotion for a firm called Lisa AI, which lets users create avatars and images using text prompts.

A lawyer for Johansson said the company had used her likeness without permission, using footage from a campaign she did with fundraising company Omaze.

The ad was seen on X, formerly known as Twitter, but appears to have since been removed.

Variety reported that the promo had included a disclaimer under the image of Johansson, which said: “Images produced by Lisa AI. It has nothing to do with this person.”

But Johansson’s lawyer Kevin Yorn warned: “We do not take these things lightly.

“Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.”

Sky News has contacted Lisa AI for comment.

The company’s free app remains available on Apple’s App Store and the Google Play Store.

Johnson joins the likes of Tom Hanks and Tom Cruise in having her likeness leveraged by advertisers using AI.

Last month, Hanks told his 9.5 million Instagram followers not to fall for an ad that appeared to use his face but was actually a deepfake.

YouTuber MrBeast has also warned of an iPhone scam using his face to lure people in.

Read more:
Can AI do my job?
How AI could transform the future of crime

AI has been a major issue in the recent Hollywood strikes, with both US actors and writers calling for increased safeguards against unauthorised use of their likenesses and works.

The issue of deepfakes has also been on the agenda at this week’s AI safety summit in the UK, amid concerns it could wreak havoc during major elections next year – including in Britain and the US

Related Posts

Selena Gomez 2015 MTV Video Music Awards in Los Angeles.

Selena Gomez graced the red carpet at the 2015 MTV Video Music Awards in Los Angeles, captivating onlookers with her stunning presence and sophisticated style. The multi-talented artist, who had…

Read more

Selena Gomez Arrives at The Nice Guy in Beverly Hills.

Selena Gomez made a stylish entrance as she arrived at The Nice Guy in Beverly Hills, showcasing her fashion-forward sensibility and undeniable star presence. Dressed in an ensemble that seamlessly…

Read more

Selena Gomez Arriving Radio Europe 1 & Virgin Radio in Paris, France – March 10.

In a delightful rendezvous with the City of Light, Selena Gomez enchanted the streets of Paris as she arrived at Radio Europe 1 & Virgin Radio on March 10. Embodying…

Read more

Kevin Hart And His Wife Eniko Shared A Happy Photo With Their Children Enjoying A Family Vacation In Budapest

In the heartwarming snapshot, Kevin and Eniko were seen beaming with pride as they embraced their children, their smiles radiating warmth and love. Against the backdrop of Budapest’s iconic landmarks…

Read more

Kevin Hart Reveals How His Wife Eniko ‘Holds Him Accountable’

The comedian opens up about the integral role Eniko plays in his life, emphasizing her role in keeping him on track and holding him accountable for his actions. Through their…

Read more

Fans Caught Kevin Hart Enjoying Guinness With His Family At Belfast’s Kitchen Bar

Fans of comedian and actor Kevin Hart were treated to a delightful surprise when they spotted the Hollywood star enjoying a pint of Guinness with his family at Belfast’s famed…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *