Halftime music is as important as the game at the Տᴜper Bowl.
Custom vehicle maker Mills was contacted about a commercial. The day before the shoot, he found it was for a Տᴜper Bowl LVI ad with his friend Snoop Dogg driving.
Snoop flips a U-turn in a black lowrider to call the artists to SoFi Stadium in the glossy video. F. Gary Gray directed it. “It came out epic,” Mills said. “It’s an iconic commercial.”
Mills’ Selfmade SoCal vehicle club. He claims he drove the car on a trailer bed in the Snoop scenes.