On October 18, Page Six reported that Hailey Bieber had just had a conversation with WSJ Magazine. In the interview, the model said she did not ask for it, nor did she want it, and always felt uncomfortable when being compared to others. According to Hailey, being the center of gossip and having negative stories about her personal life for many years made her tired, and she had to struggle to maintain her mental balance. When asked about competition in the beauty cosmetics business, Hailey Bieber affirmed that she does not see anyone as a competitor. Hailey shared that she believes everyone has their own path and place. However, this interview of Hailey was maliciously cut out by someone with misleading content, suspected of mocking Selena Gomez : “I feel like I don’t need to compete with people who don’t inspire me .” Hailey Bieber is the founder of the cosmetics brand Rhode, while Selena Gomez is running Rare Beauty.

Hailey’s side immediately denied the allegations of “touching” Selena Gomez. The representative said that Hailey did not mention or share anything directly related to Selena Gomez in the interview with WSJ Magazine.

It seemed like everything was over after Hailey Bieber’s clarification, but Selena Gomez suddenly appeared and “posted” extremely harshly, allegedly cursing Hailey directly. “Ignore her. She can say whatever she wants, it doesn’t affect my life. All brands inspire me. Everyone has their own place. Please live a good life. I hope we can stop this,” Selena Gomez wrote on her story.

Selena Gomez is said to have posted criticism of Hailey Bieber

Selena Gomez’s move caused a stir. On social media, audiences were confused by Selena’s actions and said that this time they were on Hailey’s side. Justin Bieber’s wife did not mention the singer born in 1992, but Selena went online to criticize Hailey as if it was her right choice. Many netizens wondered if Selena was listening to gossip on 2G or something, updating information slowly and letting false rumors lead her. Others suspected that Selena was “taking advantage of the situation” to criticize Hailey, while at the same time attracting attention to herself and her cosmetics brand.

Not long after, Selena Gomez deleted the story that hinted at Hailey on social media. This caused many people to criticize the singer for being fake, playing the victim, turning others into evil and mean people. Currently, Hailey Bieber has not responded to Selena Gomez’s actions.

Hailey Bieber and Selena Gomez are at odds with each other again

Justin Bieber – Selena Gomez had a memorable love story, but they “went their separate ways” a long time ago and have new lives. Justin – Hailey got married in 2018, just a short time after the male singer broke up with Selena Gomez. Therefore, Justin and his wife’s marriage was initially strongly opposed by many audiences. Overcoming criticism and a series of rumors of a rift, the Baby singer and his wife are still together. Meanwhile, Selena Gomez is currently happy with her husband Benny Blanco.

Although Jelena has been separated for many years and both have their own happiness, the relationship between Hailey Bieber and “rival” Selena Gomez is said to be secretly seething. Justin Bieber’s wife is often criticized by netizens for being mean and petty towards Selena Gomez. In 2022, Hailey Bieber and Selena Gomez quelled rumors of conflict over Justin Bieber with a photo taken together at the gala of the Academy of Motion Picture Arts and Sciences in Los Angeles (USA). Selena Gomez also called on fans to stop attacking Hailey Bieber and showed her connection with Justin Bieber’s wife by following the female model on Instagram.

Justin Bieber’s wife has been criticized many times for being mean and petty towards Selena Gomez.

In December 2024, Hailey Bieber liked Selena Gomez’s post celebrating her engagement to Benny Blanco. In May 2025, Selena responded positively when Sephora announced the launch of a series of Rhode products – Hailey’s beauty brand. Accordingly, Sephora is also the distributor for Rare Beauty, Selena’s beauty brand.

However, despite repeatedly showing support and explaining misunderstandings, Selena and Hailey still show a “face-off” attitude towards each other. In May, Selena Gomez was caught up in rumors of implicitly criticizing Hailey after Rhode reached a $1 billion deal with Elf Cosmetics. On June 19, Hailey Bieber and Selena Gomez were discovered to have simultaneously unfollowed each other on their personal Instagrams overnight.

Hailey Bieber and Selena Gomez are said to have a strained relationship because of Justin Bieber