When we talk about luxury SUVs on a global scale, Rolls-Royce Cullinan is undoubtedly one of the first names that come to mind. However, the original features of the Rolls-Royce Cullinan may not have completely satisfied all customers. This prompted aftermarket brands to step in and transform the Rolls-Royce Cullinan into an exclusive masterpiece for each individual.

Recently, Keyvany, a brand known for its high-quality carbon fiber materials and aerodynamics-focused upgrade packages, unveiled the “KEYVANY EDITION,” a project that involves enhancing a Rolls-Royce Cullinan. At first glance, there might be few differentiating points between the Keyvany Edition and some of Mansory’s upgrades. However, overall, the “KEYVANY EDITION” project aims for aesthetics and distinctiveness tailored for the Cullinan.

The majority of added exterior details are crafted from carbon fiber, including mirror caps, side vents, tailgate spoiler, side skirts, widened body panels, front and rear diffusers, and more. Even the iconic Spirit of Ecstasy emblem has been adorned with sparkling crystals. Notably, the vehicle features MV Forged wheels coupled with a significantly lowered suspension system, giving it a profile lower than that of a regular sedan.

The cost for transforming an original Rolls-Royce Cullinan into a Keyvany Edition amounts to $250,000, nearly three-quarters the price of buying a new Cullinan in the current U.S. market. After the upgrade, the customized vehicle is being offered for sale by a luxury car dealership, Creative Bespoke, at a price of $629,800. The mileage on the vehicle stands at just 691 miles (approximately 1,112 kilometers).

Differing from other luxury car customization brands, Keyvany has refrained from altering the vehicle’s powertrain. Beneath the hood, the original 6.7L V12 engine remains intact, paired with an 8-speed automatic transmission and the factory all-wheel-drive system.